ReDesign This Website

The role played in the completion of this project was being tasked with researching and finding a current company website to refurbish and update into something with more effective brand communication as well as overall aesthetic. Much of Aroma Joe's visual problems that needed to be solved included low quality imagery, and interactive problems included important information being not easily accessible and becoming lost in different website areas. My strategy for the redesign was to make information much more straightforward and to the point in the areas where it was necessary and in the context, of the menu page for the "Rush." I also chose not to include any "graphic text," as shown originally on the current flavor menu for Aroma's and typed out each option individually to allow for better comprehension. I chose to keep the color to the Aroma Joe's blue and red, and mirroring fonts to keep it cohesive to the logo and current branding. The images on each page are more simplified, but updated. The layout, in specific, on the homepage has the hierarchy of the drink options at the top so the audience knows they need to search no further, and specials were moved to be underneath. The rush drink is centered in the options bar as it is the most popular drink. The background as well has a holiday theme to match the Aroma Joe's winter season. The intended audience is new and current customers to the establishment.